What We Do

C2G provides full service information and insights to help with your needs regarding the legalization of cannabis.

We have the assets necessary to answer any questions you may have, with a complete set of primary research capabilities ranging from survey research to big-data processing and analytics.


  • consumer profiling, segmentation, targeting, and activation
  • category / brand impact scores (risk of customer migration)
  • cannabis sales measurement and forecasting
  • cannabis scoring (pro vs. con) by block group and retail trade areas
  • customer analytics
  • impact on travel and tourism
  • opportunity assessments & demand forecasting
  • business intelligence for investment banking
  • Other areas of interest?  Email us at [email protected]

Some of the questions we can answer for you

  • How will cannabis legalization impact my business or brand?
  • What are the attitudes of consumers in my state, my municipality… or my neighborhood towards cannabis?
  • How will cannabis impact my brand or category?
  • Are my customers cannabis consumers? If so, how many?
  • How will I need to adjust my business in a new market?
  • Is there opportunity for my business to benefit from cannabis legalization, even if we aren’t part of the cannabis industry?
  • What locations offer the greatest opportunity as I expand my cannabis business operations?
  • Are people substituting cannabis for my products? If so, why?
  • Will my business thrive in a new cannabis market?
  • Other questions?  Email us at [email protected]

Industries we help

  • Cannabis
  • Beer, Wine & Spirits
  • Food and Beverages
  • Over the Counter Medicines
  • Pharmaceuticals
  • Healthcare
  • Travel & Tourism
  • Government / Municipalities
  • Advocacy Groups
  • Real Estate
  • Investment Banking