Products and Services

C2G offers solutions based on the most robust set of data available in the cannabis industry.

We look at data on what purchases are being made, who consumers are, and how their decisions are made inside and outside of cannabis markets.

Sales measurement and forecasts from 60MM+ cannabis product sales transactions & packaged goods UPC-level weekly sales data from over 50K retailers through an exclusive relationship with IRI
3+ years of data for trending purposes
cannabis products
over-the-counter medications
beer, wine, & spirits
Consumer Behavior as collected from C2G's CannaUseTM study of 55K adults from IRI's US consumer panel with a focus on current and pending adult use markets
Primary consumer research
past, current and future cannabis behaviors
format preferences
consumer packaged goods used
cross-category substitution and replacement
travel and tourism tied to cannabis
Activators and Barriers sourced from the CannaUseTM study, C2G's proprietary consumer segmentation scheme, and demographic data on over 230MM adults and location data on 3MM consumer businesses
Attributes on retailers and consumers
cannabis attitudes and beliefs
need states satisfied
political and social influencers
demographics and lifestyles
neighborhood / trade-area attributes

Insights you need on the cannabis marketplace

Measure current sales and future growth

Our CannaUseTM report provides insights into industry sales and product segment share along with modeled estimated sales for non-legalized markets. As we continue to source sales data from cooperating dispensaries we will provide trended and lower level sales and share metrics at more granular levels.

Armed with Market Measurement data our clients gain understanding of the size of the pie and scenario-based projections of future sales displaced by medicinal and recreational marijuana, such as over-the-counter pharmaceuticals, tobacco, and alcohol products.

Drill down into key geographies

CannaMapTM is a proprietary tool that allows building trade areas and forecasting localized demand. The Cannabiz Consumer Group is able to take its complete suite of analytics to a localized level based upon distance to a dispensary or drive-time minutes with times calculated based upon the saturation of each custom geography.

Our CannaMapTM offering pinpoints specific competitive industry brands and retail establishments within a localized geography. Armed with this information manufacturers and retailers can take action to protect their franchise through an understanding of which areas of the country are currently at the greatest risk and which areas are most at risk as legalized recreational use is passed.

As an example, we profile trade areas on number of users and non-users, formulations, key barriers that the specific trade area population has in become a user, characteristics that can activate additional sales for the localize customer-base, need states, and propensities to migrate to and from competitive industries such as over-the counter medications, pharmaceuticals, and tobacco.

Determine how cannabis is impacting your products

Our analytics provide an understanding of how Cannabis is impacting other industries. Whether it through substitution of cannabis for other products, a need for more discretionary income for the purchase of cannabis products, or a desire to visit a legalized market we’ve created a database that details category and brand risks and opportunities resulting from the legalization of recreational and medicinal cannabis.

As with other analytics, our insights extend beyond what has happened in already legalized markets into what WILL happen should legalization occur, and based upon the product categories impacted by a particular piece of regulation.

Segment consumers on needs & behaviors

Sales yield performance metrics and benchmarks, but CannaUsTeM decomposes sales further into two components: the % of the population purchasing and the average dollars spent per purchaser.

The service also provides insights into preferred formulations, dispensary loyalty, and product and dispensary attributes that drive sales. CannaUseTM measures lapsed purchasers, why they left, and even providing details on sizing the non-user base along with an understanding of major barriers that would need to be overcome to convert them into customers.

Target the high-value customers

By overlaying a proprietary insights engine on top of the CannaUseTM dataset, the Cannabiz Consumer Group segments respondents into actionable purchaser, user, and non-user groups based upon their reported behaviors, demographics, usage patterns / barriers to use, actual or expected products and formulations of choice, and hundreds of other dimensions.

By crossing segments against other segments the Cannabiz Consumer Group provides an understanding of the industry that can be leveraged for business operations, product assortment, pricing, in store marketing and merchandising activities, and increase efficiencies in digital and non-digital advertising and promotion.

Understand the “why” behind the “buy”

Not leaving too much money on the table relative to product pricing, understanding the impact of a promotions and price reductions, and measuring the performance of marketing, messaging, and advertising / communications is both a science and an art.