The Cannabis Consumer Ecosystem
Consumer packaged goods, pharmaceuticals, and more...
These industries with established sales of more than $5 trillion can be disrupted by the marijuana industry.
As part of the consumer ecosystem, legalized cannabis affects non-cannabis product and service providers, too. Measuring how recreational and medicinal cannabis will change consumer spending away from home and the consumption of other products is key to understanding how your consumer-base may impacted by the marijuana industry.