CHICAGO IL (June 19, 2016) – Cannabiz Consumer Group™ announces launch of operations this week, providing research and tracking services to markets disrupted by legalization of marijuana. As Cannabiz launches, 25 states plus District of Columbia have legalized some variation of medical marijuana, four states plus D.C. have legalized or are implementing recreational marijuana, and several more states will vote in on various referendums in November, with the number of referendums still in flux.
“When many of us think of disruption we often think of it being caused by technological change,” said CEO Leslie Townsend. “But changes to regulation can have equally significant impacts. Legalization of marijuana will be a market disruptor to many industries, product segments, and social institutions. It is changing the economies of state governments, agricultural land use, travel and tourism patterns, and how and where medical treatment is obtained, among other influences. Cannabis legalization has attracted major investor groups, and all of this without the benefits of the traditional banking industry. Our team has identified several market segments that are particularly at risk for disruption.”
“The impact of legalized cannabis on everyday staple consumer products and services and retail establishments is without precedent,” said Rich Maturo, one of the founders of Cannabiz Consumer Group. “Our CannaUse™ research shows that consumer purchase behavioral shifts will take billions of dollars from the revenue streams of some of the nation’s largest corporations and brand portfolios. Most noteworthy is that we are seeing it is not only millennials or a small segment of the population taking part, but rather this is a much more substantial consumer movement. Those businesses that proactively seek to understand the migration paths will be best prepared to deal with the change that is coming their way. Given the pending ballot referendums, November 2016 is poised to be the date that future generations will point to as the genesis of this new disruptive industry.”
About Cannabiz Consumer Group
Cannabiz has assembled a team with expertise in market measurement and tracking, consumer and shopper segmentation and targeting, sales activation, trade area assessment, and predictive analytics. When combined with industry-leading data collection, data sciences, and data processing technologies; Cannabiz Consumer Group™ is unique in its ability to provide consumer goods and services industries and retailers guidance on how to manage their businesses within legalized markets.
For more information, contact [email protected] or visit www.cannabizconsumergroup.com
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