Month: December 2016

The Study: CannaUse

CannaUse is the largest national consumer study on legal cannabis usage, market segmentation, and product substitution.

This groundbreaking study of over 55,000 people sourced respondents from the National Consumer Panel. The results tell a story of the cannabis consumer that’s far different than the “stoner” stereotype often portrayed in television and film.

What are cannabis consumers thinking?

According to CannaUse results, about 1 in 10 US adults (or 29.5 mm) have legally purchased marijuana at some point since medicinal legalization first began in California in 1996. In addition, 40% of adults in states where there are no legal recreational markets indicate they would purchase marijuana if it were legal to do so. Put another way, there are more than 90 million US adults with serious interest in a product they can only legally obtain through travel or in some cases debilitating illness.

What CannaUse Offers Businesses

In addition to setting benchmarks for purchase interest outside of legal markets, the data also leads to the indisputable conclusion that legal cannabis will have a rapidly growing influence on existing industries. CannaUse data, combined with other data assets and proprietary analytic models, offers intelligence on changing consumer attitudes and behaviors that impact businesses outside of the cannabis industry.

“There is no question that businesses need to understand the financial implications of legalized cannabis markets. As a result of CannaUse, companies can, for the very first time, access information that allows them to understand the impact of legal cannabis on their buyers, brands, and categories,” said Rick Maturo, Co-Founder and Chief Product Officer.

For instance, C2G analysis shows dollars spent on over the counter medications are being lost as adult use cannabis markets swell. “We can tell you how legal cannabis changes spending of consumers that live within 5 minutes of your local pharmacy,” said Rick Maturo.

“CannaUse will become the standard predictive service used across industries to understand current and future implications of legal cannabis among key consumer groups,” said Leslie Townsend, CEO of Cannabiz Consumer Group. “The result is the ability to get ahead of the rapidly expanding cannabis market.”

About Cannabiz Consumer Group

Cannabiz Consumer Group investigates the impact of marijuana legalization on consumer spending throughout the economy. Bringing together a team with expertise in the tracking of emerging markets, data modeling, and predictive analytics, Cannabiz Consumer Group focuses on specific industries that must adapt quickly to cannabis legalization. This includes over-the-counter medications, beer, wine, spirits, tobacco, other foods and beverages, retail, pharmaceuticals, healthcare, and travel / tourism. Each are subject to shifts in consumer spending as existing legal use markets continue evolve and new markets launch.

For more information, contact [email protected]

For press inquiries, please contact: Leslie Townsend [email protected]

Potomac, Maryland, December 6, 2016 – Full Circle Research Co. makes public today its partnership with Cannabiz Consumer Group (C2G), the research industry’s foremost experts on cannabis consumers and their ecosystems. This announcement comes on the heels of the organization’s support of C2G’s groundbreaking CannaUseTM study: the largest survey of legal cannabis consumption ever conducted in the entire United States and the first sample specifically segmented for cannabis.

The two companies will provide an omnibus, CannaBusTM, which will enable clients to ask custom questions or conduct micro-surveys to better understand issues and interests important to them without the cost of an entire custom research study.

CannaBus also delivers extensive usage segmentations for both medicinal and recreational marijuana. Full Circle’s consumer panel will be profiled for legal cannabis usage and attitudes applying C2G’s industry-standard segmentation scheme. The partnership will leverage Full Circle’s proprietary online research panel in combination with C2G’s cannabis industry and data analytics expertise. Full Circle and C2G see additional partnership offerings to be announced in the future.

“It’s an exciting time to be at the forefront of cannabis research,” said Adam Weinstein, co-CEO of Full Circle. “As acceptance continues to grow across the United States, the economic impact cannot be overstated—our clients will benefit greatly from this knowledge. Teaming with C2G was critical in understanding this population on a higher level.”

“CannaBusTM offers clients the ability to gain deep insights into how specific population groups relate to legal marijuana without conducting an extensive online study,” said Leslie Townsend, CEO of C2G. “Because Full Circle’s panelists are already profiled for marijuana attitudes and behaviors, CannaBusTM projects will field quickly while utilizing a rich data set based upon behaviors and attitudes as opposed to simple demographics.

The Full Circle and C2G partnership is uniquely positioned to provide this service.”

About Cannabiz Consumer Group

Cannabiz Consumer Group investigates the impact of marijuana legalization on consumer spending throughout the economy. Bringing together a team with expertise in the tracking of emerging markets, data modeling, and predictive analytics, Cannabiz Consumer Group focuses on specific industries that must adapt quickly to cannabis legalization. This includes over-the-counter medications, beer, wine, spirits, tobacco, other foods and beverages, retail, pharmaceuticals, healthcare and travel/tourism. Each is subject to shifts in consumer spending as existing legal use markets continue evolve and new markets launch. For more information about CannaUse^TM, contact [email protected].

About Full Circle Research Co.

Founded in 2013, Full Circle Research Co. is the first and only U.S.-based, online consumer sample provider to earn ISO 26362 certification and the only company to offer HoNoR (Holistic Next-level Research), a proven approach to quality. This unprecedented, automated marriage of advanced technology, flexible community strategies and industry-leading quality controls gives business decision-makers immediate access to the purest data in the industry. Full Circle prizes foresight, treasures agility, and pulls from 100 years of in-house research experience to deliver a deeply consultative, worthwhile experience. To learn more, visit iLoveFullCircle.com.